Smart, Seamless, and Scalable Subscription Management
Complete overhaul of subscription management by replacing outdated, rigid systems with a smart, seamless, and scalable platform. The goal was to automate complexity, adapt to any business model, and deliver real-time clarity — creating a future-ready solution that is intelligent, flexible, and easy to use.
Challenge
Redesign of an outdated subscription platform with a cluttered interface and complex workflows that frustrated users. The focus was on simplifying the user journey, reducing cognitive load, and applying modern design principles to create a more intuitive, user-friendly, and visually appealing experience.
Results
Post-redesign, user engagement improved significantly with a 25% faster task completion time and a 30% reduction in errors. Satisfaction ratings rose from 3.2 to 4.6 stars, and streamlined workflows with a modern interface led to a 20% increase in new subscriptions within six months.
Process
Research & Analysis: I conducted user interviews, surveys, and analyzed in-app analytics to understand the main points and user needs. I also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, I restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: I designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, I built a high-fidelity, interactive prototype to test the design.
Usability Testing: I conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: I developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Atharv Chaudhari
CEO, Co-founder | ACStudioX
Conclusion
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.